A Sweet Celebration: Benefit Cosmetics BADgal Bounce Mascara Launch
At Moments Event Hire, we love adding a fun and interactive touch to special events, and the launch of Benefit Cosmetics’ BADgal Bounce Mascara at their Carnaby Street store was no exception! This exciting in-store event invited customers to discover Benefit’s latest mascara innovation while indulging in some sweet treats.
An Experience as Fun as BADgal Bounce
To match the bold, playful, and bouncy theme of BADgal Bounce Mascara, we provided a custom candy floss cart, designed to complement the campaign’s aesthetic. The setup included:
A digital screen displaying vibrant campaign visuals
A beautiful floral display in the mascara’s signature shades
Lilac-coloured candy floss, inspired by the product’s fun and lightweight formula
The candy floss wasn’t just a treat—it was a visual and sensory extension of the BADgal Bounce experience!
A Fun-Filled In-Store Event
Customers visiting the Carnaby Street store were treated to a unique and engaging brand experience. While exploring the new mascara, they could enjoy our themed candy floss, snap pictures with the beautifully decorated setup, and soak in the high-energy atmosphere of the event.
A Perfect Match: Beauty & Sweet Treats
BADgal Bounce Mascara is all about lightweight volume, lift, and flexibility, and we made sure our setup reflected that same energy. With custom branding, a delicious themed treat, and eye-catching floral details, the event became an immersive experience for customers to enjoy.
It was an absolute pleasure to be part of this launch, helping Benefit Cosmetics bring BADgal Bounce Mascara to life for their customers. Seeing people engage with the brand, enjoy their sweet treats, and share their excitement made this event truly special.
Looking to create a branded, interactive experience at your next event? Get in touch with Moments Event Hire, and let’s bring your vision to life!
📸 Follow us on Instagram for more event highlights!