BADgal Bounce Mascara Launch – Benefit Cosmetics

We had the pleasure of bringing a sweet touch to Benefit Cosmetics’ BADgal Bounce Mascara launch at their Carnaby Street store. To match the campaign’s bold and playful aesthetic, we provided a bespoke candy floss cart featuring a custom digital screen and a stunning floral display by Gloss Event Styling inspired by the product’s signature colours. Guests indulged in lilac-coloured candy floss, perfectly complementing the theme while celebrating the launch of Benefit’s latest mascara innovation.